News | Nui Marketplace Brasil
Out of uncertainty, comes opportunity with the arrival of Nui Biofuel Marketplace in Brazil.
Imminent deregulation, uncertainty on tax, a change of government and a volatile currency that has moved +/-20% in the last year and it’s no wonder that markets are a bit jumpy.
The domestic ethanol market is no different, but with volatility and disruption, there is often opportunity for a change of behaviour and to do things differently.
A new digital platform
The arrival late last year of a new digital trading platform in Brazil dedicated to trading ethanol and biodiesel is certainly peaking interest in the ethanol and biodiesel markets here and overseas.
Partnership
Global B2B trading platform, Nui Markets has partnered with local ethanol expert Flex Trading to launch Nui Marketplace - Brasil, a digital trading platform designed specifically for biofuel and ethanol buyers and sellers to agree trades in real time with the advantages of transparency and efficiency as well as insights and data that help ensure fair price discovery. Having seen a stella launch in the United States with a similar dairy platform last year, Nui and FlexTrading are very excited about the potential that this partnership has.
"The ethanol market in Brazil is very significant at 28 billion litres p.a., trading at a value of over $20bn NZD. The trade of ethanol from sugar cane underpins the biofuel market in Brazil, and as experts in creating digital trading platforms for agricultural product trading, it’s a natural extension for us and the first of its kind in the world."
Partnering with a local industry
Whilst the biofuel market is a first for Nui, the approach of partnering with a local industry expert to enter the market follows the same successful formula they have used elsewhere. Kevin O’Sullivan states: "Our value proposition is not just great technology. What sets us apart is the specific nature of each platform, tailored for an individual category or industry and built with a deep knowledge and expertise about how each market operates so it’s fit for purpose for buyers, sellers and traders alike."
It's this professionalism, global experience and proven track record that appealed to Nui’s biofuel partner in Brazil, FlexTrading.
"The biofuel market in Brazil is large and growing, but the industry still trades more or less the same way it did forty years ago when it first emerged. The introduction of a Biofuel Marketplace will transform how this can be done here. It’s a new mindset and will help the market grow and mature, increasing transparency and velocity of transactions. We are very excited about the potential for the partnership."
New technology
Nui acknowledge that it will take time before some of the more established trading habits change, and for people to become comfortable with using new technology to augment the traditional trading relationship. Kevin is optimistic for the year ahead. "We're delighted to have seen our first trades take place on the platform, and fully expect growth now to be exponential. We really have found that once people try trading on a Nui Marketplace, they invariably realise that far from replacing the buyer seller relationships, use of the platform enhances it, whilst also opening up new opportunities and access to data and insights that would have remained invisible without it."
And as Eduardo says, "It’s an exciting time for us. Change will always make some people feel anxious, but early adopters are likely to gain an advantage over those who wait. And I wouldn’t want to bet against digital trading become the future of this industry. Once a market reaches a tipping point, it will become the new normal, and everyone will be using it."
Get in touch
comercial@nuimarkets.com.br / +55 (21) 99981-3263